What You Didn't See At The Alice in Chains Concert

A couple hours before the Alice in Chains concert last Friday I was standing in line with a buddy at the will call window when I struck up a conversation with a couple fellows behind us. Both were young, wiry, square-jawed lads; hair high and tight; standard issue U.S. solider stationed at Lewis-McChord. Sorry I didn’t get their names. I’m not a journalist, just a guy who went to the show.

One of them leaned on a crutch as he explained that they were both wounded in Iraq. We talked a little politics. We talk a lot about Alice. And of course we talked about the ticket line that never seemed to move. I asked, “Someone’s hooked you up with special access? They’re taking care of you – right?” I think one said, “Affirmative.” And the other explained, “You bet. Seating next to the sound board and VIP passes.” Sweet.

Finally, me and my buddy got our tickets. We said our good-byes, and then grabbed a little dinner with friends before the show. But when we stumbled back to the Paramount who do you think we ran into? You guessed it. So I insisted that I was going to buy them a round. They agreed. Duh. But when we walked into the bar it looked like something out of an old Wall Street trading pit, dozens of thirsty fans mobbing the counter and waving cash at the bartenders.

I took point and inched us through the crowd. As we slowly approached the bar, I asked one of the soldiers how they got the VIP passes. One explained that they met someone from the band’s record label while they were rehabbing at Walter Reed Army Medical Center and let them know they’re huge Alice in Chains fans. Voila. Point of fact: the label is Virgin/EMI. About that same time the crowd was really crushing us. I noticed that one of the soldiers began to fidget and then became increasing anxious. A woman next to me asked if my friend was okay. He said the last time he was in a crowd like this a bomb when off. Instantly his buddy grabbed him by the shoulder and eased him out of the crowd.

I bought three beers and headed to the back of the room where they waited for me at a table puddled with beer. The one who had the panic attack said he was doing okay. Relieved, I handed him a beer and I asked if he was getting help – talking to anyone about what’s going on. He said, “Therapy? Oh, yeah. I’m talking to a lot of people.” He took a sip of beer and then added, “And a lot of meds too.” Now I’m no doctor, but I was a little conflicted about buying a beer for someone who’s on medication. But let’s get real. Two U.S. soldiers – wounded or not – are not going to allow a puss like me to take a beer out of their hand. I looked each of them in the eye, shook their hand and thanked them before I disappeared into the crowd. Soon after, the lights when down. The show rocked.

After the concert me and my buddy hung around the dressing rooms while we waited for the band to finish the “meet and greet” with fans downstairs. I had a chance to talk with Beth and Lori – the business management team for Alice in Chains. I had a similar conversation with Amy from the record label. Again, last names? Sorry, they’re wonderful people, but we didn’t swap business cards. I thanked them for what they did for the two soldiers. Lori was beaming ear-to-ear when she told me, “We spoiled them rotten. And during the show I took them backstage where Chris DeGarmo (ex-Queensryche guitarist) and others were hanging out for a real special experience. And after the show we got ‘em drumsticks. We took good care of them. We showed ‘em a real good time.”

I smiled and said, “We can’t do enough for them.” Lori’s smile melted away and she repeated, “We can’t do enough for them.”

The day after the concert a lot of my friends asked if I liked the Alice in Chains show. There are a lot of things I liked about the Alice in Chains show.

There AIN'T an App for That

Seems as though every band is busy minting an exclusive phone app. Certainly it’s the trendy thing to do, but I think they’re missing an amazing opportunity.

And quickly to my point; revenue models are changing for bands. If done well, an app can be more than a novelty item. It can be a way to draw the fans closer and a way to make more/some/any money. Goodness, they’re not making it off of declining compact disk sales or singles downloaded from ITunes. But first they need to create a truly MUST HAVE app reverses the cliché stuff being pushed out there.

If I designed the Alice in Chains app – and you know I love the boys to pieces – I would have included a feature allowing fans at the concert to stream footage they’re shooting with their phones.

Via a wifi server at the arena, video technicians could switch between the multimedia show projected behind the band and live footage from fans in the crowd. Talk about crowd participation. And with off the shelf technology. As bands draw more revenue from concert receipts – having a must have app like this would make the difference between near sell out shows and riots to get in.

Okay, you’re not AIC. You’re The Blakes. And I love you guys, too. You’re doing club gigs across the country. How about updates on how many tickets are left at the door? Announce a pre-function bar with drink specials before the show? How about free fries with your order at Pacific Fish and Chips outside of Neumos after the show? Get your VIP seating while they last – just flash your Blakes app at the door.

The end goal is not only to expand the number of names on their contact list, but to engage them, help them, become a part of their lifestyle, become their own lifestyle brand. Yeah, a band as a lifestyle.

Is there an app for that?

Top 10 Concerts of 2009

1 Alice In Chains – I’ve never been to a show that I couldn’t take out my ear plugs between songs. The crowd was THAT LOUD.

2 The Heavy – A spiritual experience. Throw in Thee Emergency opening and that was a night at the Croc.

3 The Kills – When a band connects with an audience like they did you remember it for a long time.

4 The Thermals – A religious experience and “Now We Can See.”

5 Ladytron – Some goofball walked away from the box office after failing to get a ticket before the show and said, “I can’t believe they sold out.” I thought, “You idiot. They always sell out. Every time they come to Seattle they sell out. You belong outside.”

6 Dead Weather – I had never seen Jack White live. Cross that off my “things to do before I die” list.

7 Gossip – I was almost crushed to death in the crowd – totally worth it.

8 Rev Horton Heat – I see RHH every time they come to town. They NEVER disappoint.

9 Blackeyes & Neckties – Theater rock from Bellingham. Scary. Loud. Scary loud.

10 Sleepy Eyes Of Death – They turned me around on this genre of music. SEOD are awesome.

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